The Lone Ranger:- Box Office Flop

   The Lone Ranger was expected to be one of the summer’s biggest hits, but it has been regarded as a failure after unfavourable reviews. Critics have predicted that Disney will lose up to $200million with this box office flop.

   One of the reasons this prediction has been made is that during production, there were questions as to whether they would make the money back, so filming was delayed and almost completely shelved, due to fears of running over budget. This shows that the film was never expected to make much money, even by the producers themselves, so they clearly didn’t had faith in the crew and cast involved in making the movie. This could have caused the actors and other crew to have been less enthusiastic in their roles thanks to a poor effort in writing and directing, so the film was bound to flop.

   Another reason this film is considered to have flopped is because it was so built up with a multitude of merchandise, film posters plastered on every bus stop on the globe and trailers being shown in every ad-break, showing 4/5 star ratings. Some critics have claimed to be generous with a 2 star rating after release. This build-up is especially evident in children’s toys, with even Lego releasing a ‘The Lone Ranger’ line of toys. Imagine how disappointed the children were when they saw the film.

   Also, Johnny Depp claims that the reviews of the film claiming for it to achieve highly were written 7-8 months before the film was released. This means that due to the critics aiming highly for the film, a lot of suspense was built for the film and viewers who then saw the film thought it was even worse thanks to good reviews before release.

Another reason is that western movies don’t tend to make much money anymore. Westerns were popular in the mid-late 1900s but these days they don’t appeal to viewers as much. This is evident with this film and others like it such as Cowboys vs. Aliens.

Finally, the colours used in this film were rather bland and boring, with lots of black and grey, which doesn’t tend to excite the cinema-goer. Viewers would get bored of the colour scheme quickly and would lose concentration because their eyes aren’t drawn to the movie. This would mean they would scathe the film to peers and less people would go to watch the film.